Beauty for
Every Expression.
Pioneering the color cosmetics industry Since 2002, PT Beautymax Essential Indonesia is a dynamic beauty pioneer that seamlessly bridges high-caliber, global-standard manufacturing with strategic brand management.
Operating from state-of-the-art facilities, the company delivers premium OEM/ODM services to international leaders while nurturing a diverse portfolio of proprietary, trend-driven beauty brands. Driven by deep consumer insight and market agility, Beautymax empowers individuality across all generations and lifestyles.
"Shaping a world where diverse, trend-forward beauty experiences empower everyone to express their authentic selves."
To create accessible, insight-driven beauty products, foster purposeful partnerships, champion responsible brand development, and deliver sustainable value for our global communities.
Core Pillars
Premium OEM/ODM
Premium OEM/ODM services backed by world-class production infrastructure. Trusted manufacturing partner for prominent international beauty brands like L.A. Colors and S.he.
Global Certifications
Facilities strictly certified by international and regional standards, including GMPC, ISO 22716, FDA, Indonesian BPOM, and HALAL, ensuring seamless global market entry.
Retail Presence
Commanding a massive global retail presence with tier-1 partners including Watsons, Walmart, MINISO, KKV and SANFU, among many others.
IP Partnerships
Amplifying market engagement through high-profile intellectual property partnerships, including exclusive collaborations with Disney and B.Duck, alongside a growing portfolio of global icons.