


Beauty for
Every Expression.
Vision
"Shaping a world where diverse, trend-forward beauty experiences empower everyone to express their authentic selves."
Mission
To create accessible, insight-driven beauty products, foster purposeful partnerships, champion responsible brand development, and deliver sustainable value for our global communities.


Pioneering the color cosmetics industry Since 2002.
PT Beautymax Essential Indonesia is a dynamic beauty pioneer that seamlessly bridges high-caliber, global-standard manufacturing with strategic brand management.
Operating from state-of-the-art facilities, the company delivers premium OEM/ODM services to international leaders while nurturing a diverse portfolio of proprietary, trend-driven beauty brands.
Driven by deep consumer insight and market agility, Beautymax empowers individuality across all generations and lifestyles.


Our Factory













